How to Increase Downloads
Control User Acquisition Costs
As an app developer you work every day building the next million dollar app. At least that’s your plan. After the “Your App Status is Ready for Sale” email arrives your adrenaline kicks in and your days fill with endless excitement.
You’ve hedged your bets and are filled with hope of joining the elite 3% of profitable app publishers like Rovio and Zynga.
Downloads increase and your stats show users are engaged inside the app. Your users are making in-app purchases and clicking on ads. You’re making money now. Just like you planned.
Then it happens.
Your trip to the Ferrari dealership gets delayed because your rankings are slipping, downloads and revenue are decreasing while your user acquisition costs go up.
It happens every day.
That’s when questions begin, and my phone rings.
“How can we increase downloads?”
“How can we keep our user acquisition costs down?”
That’s what this book is about.
It’s about moving beyond shooting fish in a barrel. It’s about moving beyond hope as a strategy to a targeted proven plan to acquire new users.
This book is about giving you the tools you need to get your app found and downloaded by the people looking for exactly what your app does.
It’s about an easy way for you to take advantage of Google’s new Enhanced Campaigns to increase your downloads and control your user acquisitions costs at the same time.
Google added this feature for app publishers. Never before has there been a way for app publishers to instantly get their marketing message in front of millions of prospects in such a way. That’s our focus. You need to take advantage of this, and you need to do this now, before your competitors do.