Brand
Known is about meeting people in real life, not collecting matches. The brand should feel the way a good first date does: warm, calm, and real.
Use these marks with restraint. Keep the focus on the people and the moments, not the app. If you’re placing Known somewhere public, send it over and we’ll take a look.
Beyond an app
Real moments
We show real people and real dates, not a highlight reel. If it looks staged, it's wrong.
Fluid reflections
Our surfaces are glassy and soft. Light moves through them, edges blur, nothing sits flat or dead.
Felt, not just seen
The app responds under your thumb. Things have weight, and the haptics actually mean something.
Marks
Three marks for different spaces. Pick the one that fits, give it room, and don't recolor, redraw, or distort it.
Wordmark
For legal headers and landscape placements.
Iconmark
Our default. Use it at any size over 1 inch (200px).
Submark
For sizes under 1 inch (200px), or when you want to make a statement.
Placement
Keep the marks consistent and they work anywhere. The red guides frame each mark. If something breaks them, don’t do it.
- Do
Give it clear space on every side.
- Do
Keep full contrast with the background.
- Do
Scale the whole mark proportionally.
- Don't
Don't recolor the mark.
- Don't
Don't stretch or distort it.
- Don't
Don't add shadows, glows, or outlines.
- Don't
Don't rotate or tilt it.
- Don't
Don't place it on a busy, low-contrast field.
Off-white, black, and a little red
Off-white and black do most of the work. Ruby is the accent, used sparingly. Tap any swatch to copy the hex.
Bold and fluid type
Switzer carries the system: interface, body copy, and most headlines. Rhymes Text is reserved for moments that need a softer editorial note.
- SwitzerPrimary typeface
Interface, body, and most headlines. Medium weight, tight tracking.
- Rhymes TextEditorial accent
A serif we use rarely, for the occasional large headline.
Swipeless Dating.