Brand
Known is about meeting people in real life, not collecting matches. The brand should feel the way a good first date does: warm, calm, and real. We keep the focus on the people and the moments, not the app.
Using the Known name or marks somewhere? Find everything you need to download below. Show us where they’ll go and we’ll take a look.
How it should feel.
Real moments
We show real people and real dates, not a highlight reel. If it looks staged, it's wrong.
Liquid light
Our surfaces are glassy and soft. Light moves through them, edges blur, nothing sits flat or dead.
Felt, not just seen
The app responds under your thumb. Things have weight, and the haptics actually mean something.
Marks
Three marks for different spaces. Pick the one that fits, give it room, and don't recolor, redraw, or distort it.
Wordmark
For legal headers and landscape placements.
Iconmark
Our default. Use it at any size over 1 inch (200px).
Submark
For sizes under 1 inch (200px), or when you want to make a statement.
Placement
Keep the marks consistent and they work anywhere. The red guides frame each mark. If something breaks them, don’t do it.
- Do
Give it clear space on every side.
- Do
Keep full contrast with the background.
- Do
Scale the whole mark proportionally.
- Don't
Don't recolor the mark.
- Don't
Don't stretch or distort it.
- Don't
Don't add shadows, glows, or outlines.
- Don't
Don't rotate or tilt it.
- Don't
Don't place it on a busy, low-contrast field.
Cream, black, and a little red
Cream and black do most of the work. Ruby is the accent, used sparingly. Tap any swatch to copy the hex.
Switzer, with a serif accent
Switzer does almost everything. Rhymes Text shows up rarely, for the occasional headline.
- SwitzerPrimary typeface
Interface, body, and most headlines. Medium weight, tight tracking.
- Rhymes TextEditorial accent
A serif we use rarely, for the occasional large headline.
Swipeless Dating.