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To business owners who want an on-going return on their content investment.
Do you have a ton of content sitting on your blog or website that is being ignored?
If you’ve got an extra 5 minutes when you post content to your blog and social media sites,
I guarantee you will grow your business, increase your online presence and get a return on the investment you’ve already made in your meaningful content.
It began simply enough.
A client wanted to use social media. He said, “I know I should be out there. So, how do we do this?”
Coming out of the gate it looked like it’d be a breeze.
He had all the right stuff.
Two websites loaded with evergreen content and established audiences on three major social media sites – LinkedIn, Facebook and Twitter.
We looked for a solution to organize, amplify, distribute and promote his meaningful content on a staggered schedule.
Our goals were pretty basic.
We wanted more traffic to his websites to increase sales.
And we wanted to use social media sites to generate these sales, increase and strengthen our client’s online presence and to get the right message in front of the right audience at the right time on a timed and staggered schedule.
Services exist to do automatic postings to social sites. But they couldn’t do what we needed…
The Do Today software was created to do this
To be successful on social media and get the highest return possible with your meaningful content is to get organic and paid traffic to specific pieces of content within your website.
It used to be ok to focus all efforts to get visitors to your website. Well, those days are long gone and over. Now you need to get visitors to specific pieces of content within your website.
How do you do this?
The easy way to organize, amplify and distribute your meaningful content.
The Do Today software has four key components and is 100% flexible to meet your social media content distribution and marketing needs and is totally user-defined.
What does this mean for you?
There are no limits. You, as a user, can create and work with unlimited Clients and Accounts, plus there are unlimited ways to define your Content Information.
The true muscle power lies in a three-tiered system and involves only four steps.
Scheduling is easy too. When you want to know what you’re supposed to do with your content on any given day, click on the “Do Today tab” to access a roster of everything that needs to be done “today”.
Simple. Easy. Organized. All in one spot. Efficient
We modeled Socially Grown’s content posting schedule. This proven strategy is at the core of the Do Today software.
The software is perfect if you have a ton of content, and have a strong Twitter audience. It’s perfect if you’re beginning your content creation and distribution process too.
Your goal is to stagger your posts and how you amplify them to reach people at different times of the day on different networks, and of course, on different platforms.
The Do Today software automates when to do this.
You can do this manually like we tried at first. Like we said earlier, it seemed simple enough. Day one was a breeze, by day two we knew we’d go nuts because we couldn’t remember what we’d done the day before. By day three we began developing the Do Today software.
It will save you hours and hours every day.
The software creates a permanent archive of every piece of content you’ve published online so it will be easy for you to repurpose and republish your content – at will – based on your own promotional needs.
You will always have timely, topical and relevant content – your meaningful content – available to share and promote online. And you will always know where you published it. The software organizes this for you.
Here’s what most of you are doing:
You write something and add it to your blog
Then you post that to LinkedIn Account
And to your Facebook Page
And to Instagram
And then you pin it to Pinterest
And then you add it to your YouTube channel
And you do all this on the same day and time.
And then you wonder why people don’t show up and read your content and buy your offers.
And you don’t have mechanisms in place to drive visitors back to your content and offers.
Do this instead
This is when you begin to hear, “I’m seeing you everywhere, what are you doing?”
Everything within the Do Today software is in support of amplifying and driving traffic to one specific piece of your meaningful content.
This may appear complicated, but it’s simple and easy when you organize it right. The Do Today software does this for you.
This is how you get visitors to specific pieces of content within your website.
Use Two Levels of Scheduling
One level is content you add to social media sites you use.
The other is the schedule created by the Do Today software of when to post the tweets you create.
Content Distribution Makes the Difference
The Three Tiers
Add Your Content Title Here
Add Published URLs Here
Add Unique Tweets Here
Your content attracts and builds your audience.
• Know what you have
• Know where it lives
• Know where and when you’ve published it online and how you’ve distributed it.
The beauty of having an archive of everything you’ve posted online happens when you begin to see organic traffic results.
Once you achieve organic results it’s easy to step it up a notch and begin driving paid traffic to content that has proven itself organically.
When you plan your content you will also need to plan the promotion and distribution of this piece of meaningful content (this also works with evergreen content too!).
Everything you do needs to be in support of promoting and amplifying one piece of original meaningful content.
It’s also about strategically-placed internal links within the content you place on social media sites that are designed to drive traffic to where you have content online. These should be links that ultimately lead back to your original piece of meaningful content on your own website.
As you can see in the above illustration, Twitter, and the tweets you will create about this one specific piece of meaning content are what play a major role in amplifying and promoting your content assets.
Each tweet needs to contain a link to where you have published content online.
The Do Today software combines your unique tweet with the link of the published URL. This is the tweet you add to Twitter directly or via a third-party posting service. Schedule one or many at once.
The software creates an archive of your published URLs. This includes the main piece of content and the URLs of all the social media addresses where you published content that is in support of your original piece of content. (This will save you hours and hours of time later.)
You need an archive of the tweets you wrote in support of the main piece of content that also contains a link with the URL of where you posted content on your different social media accounts. This archive should also include the date and time of when you posted the tweet.
The Three-Tier structure of the Do Today software makes it easy to re-tweet archived tweets to your audience to generate new interest and traffic.
4 Simple Steps
Add Clients, Accounts and Content Information
You can work with unlimited clients, staff resources, accounts and types of content information.
Your content information helps you to achieve “content balance”
Add Content Title and Published URLS
Add your meaningful content title and the URLs of where you published content in support of this one piece of meaningful content.
Create your unique tweets that are in support of this one piece of meaningful content.
Add a Begin Schedule Date and post your tweets to Twitter or use a third-party service to schedule many all at once.
After you post to Twitter click on the Yes radio button, update it, and this removes this item from your “Do Today” schedule.
Achieve Content Balance - Plan Your Content with the Do Today Editorial Calendar
We’ve added an Editorial Calendar to plan your content that you can schedule now or later.
This is a great way to create an Editorial Calendar filled with content that is balanced across your business units, audiences, message themes, products, etc.
Add Content Items and Schedule Later
A great way to see at a glance if you have balanced out your content across your content types.
Organized Schedules - Always Know What You Are Supposed to Do
Results - See totals of everything
Where are your prospects? More importantly though, where is your audience? Thanks to social media your prospects and your audience are everywhere.
The Do Today software connects you with your prospects, where they are and gets your content in front of them to draw them into your business.
Now you can easily promote your content assets and increase your business, build your online presence and reach your audience at the right time with the right message.